In the last weeks and months Mensa, the club for gifted individuals, gave me the opportunity to be creative and realize my own ideas. Firstly I came up with a visual identity that would fit the requirements concerning the logo and the CI.
The logo needed to be on a plain background. That way the Mensa-Bookmark was created that we now use throughout our publications in marketing and social media. Besides the social media posts we also created stickers with the new visual identity, partly using Canva and partly using my designs. Working with this is fun and I also appreaciate that they give me some space to come up with new stuff. Also, the team has a lot of ideas that they realize on their own. I am not the only creative person at Mensa!